The way videos are made is changing fast. Brands need content that feels custom, polished, and platform-ready, but they don’t always have months or huge budgets to make it happen. That’s why so many branding and advertising agencies are embracing AI-powered video production.
From product launch videos to social media ads and custom marketing videos, AI is helping creative teams deliver more content, faster and more affordably.
Speed and Volume Are Driving the Shift
The demand for video keeps growing. Agencies are being asked to produce everything from UGC-style video creation to Instagram marketing videos, often with tight turnarounds.
AI tools make that possible. Platforms like Runway, Sora, and ComfyUI allow teams to go from script to screen in days instead of weeks. This makes it easier to test ideas, produce more content, and scale creative campaigns without draining time or resources.
Eric Shamlin, CEO of Secret Level, described this shift in process clearly:
“What you start with in pre-viz actually becomes final frames now. Your production and post phases are really just polishing pre and still replacing it.”
Small Teams, Big Results
According to the FBRC Industry Report: Studio Edition, nearly 70% of AI studios operate with five people or fewer. These lean teams are creating polished, professional videos without needing massive crews or studio infrastructure.
That’s great news for clients too. A smaller studio can deliver custom marketing videos, hero video production, and retargeting ad videos more affordably, without sacrificing creativity or quality.
Invisible Universe CEO Tricia Biggio summed it up perfectly:
“Gen AI is now democratizing creation. This means more voices, more stories, and a more diverse creative landscape.”
Storytelling Still Comes First
It’s easy to assume AI just automates creativity, but that’s not the case. The most successful AI studios are still led by experienced storytellers who understand what makes content resonate.
Walter Woodman from the studio shy kids explained it like this:
“Our first question is always, what is the story? And then finding out what the solution is around that.”
AI isn’t replacing creative thinking. It’s freeing up time so creators can focus more on narrative, characters, and emotion. Whether it’s a fashion advertising video, a doctor’s office explainer, or a clothing brand promo, the story is still at the center of the process.
More Access for More Brands
AI is also breaking down barriers. With traditional video production, the cost and complexity could keep smaller brands from investing in quality content. AI flips that.
Now, health and wellness brands, software companies, pet product startups, and local clinics can all afford high-quality video. And it doesn’t stop there. These tools are helping teams produce videos to increase conversions, landing page videos, and professional videos to grow sales that were once out of reach.
Jamie Byrne, co-founder of the AI studio Promise, shared an important perspective:
“Lower production costs mean more projects can get made, which leads to more opportunities, not fewer.”
What This Means for Agencies
If you’re part of a creative studio, digital marketing agency, or branding team, integrating AI into your workflow isn't just a cool add-on. It’s quickly becoming essential. The brands moving fastest are the ones working with AI video production companies that know how to balance tech with storytelling.
AI lets you move faster, try more ideas, and stretch your budget further. Whether you’re creating product advertising, food brand videos, or high-quality promotional content, the tools are here to help you do more without compromising on vision.
Final Thoughts
The agencies that will win in this new era are the ones who know how to combine creativity with innovation. AI is not here to replace people. It’s here to help us think bigger, move faster, and create better work.
Need help with video advertising services or creative video marketing solutions? Our studio helps brands turn their ideas into visual stories that connect and convert.
Let’s build something that stands out.
