At the 2025 Sundance Film Festival, Adobe made it clear that AI isn't just the future of filmmaking — it's the future of all creative industries, including advertising. The same tools being used to help independent filmmakers edit faster, generate new visuals, and tell deeper stories are now becoming essential in the world of video advertising services, custom marketing videos, and creative agency workflows.
AI is no longer just for tech companies or experimental studios. It's quickly becoming a go-to solution for branding and advertising agencies looking to deliver more content, in less time, with better targeting and storytelling than ever before.
Adobe's Vision Is Bigger Than Film
At Sundance, Adobe showcased how creators are using AI inside Premiere Pro to search massive content libraries, isolate specific actions or people, and instantly build timelines with voice-based commands. While this was demonstrated for filmmakers, the same functionality applies to video production companies and creative ad agencies producing commercial content.
For marketers, this means faster edits, smarter asset management, and easier versioning of videos for multiple platforms. Whether you're working on Instagram marketing videos, landing page videos, or retargeting ad videos, AI allows your team to focus more on creative strategy and less on tedious editing.
Faster Production, Smarter Ads
AI doesn't just speed up timelines. It unlocks entirely new possibilities for visual content. With tools like generative fill, automated shot matching, and AI-enhanced audio cleanup, professional video production becomes more accessible and scalable.
This is a game changer for brands that need high-quality promotional videos or want to produce multiple versions of a product launch video for A/B testing. AI lets you create more content at a lower cost without sacrificing storytelling or visual quality.
Creative That Can Scale
Brands are no longer limited to one big-budget spot. With AI in the mix, you can develop a series of UGC-style videos, beauty brand advertising content, or health and wellness ads tailored to different audience segments. AI tools make it easy to modify color grading, voiceovers, and on-screen text to match different platforms or demographics.
This level of scalability is especially powerful for fast-moving industries like fashion, food, software, and direct-to-consumer brands that need fresh content to stay competitive.
Storytelling Still Comes First
While AI is helping with the heavy lifting, it doesn’t replace human creativity. As Adobe's team emphasized at Sundance, the goal is to support creators — not automate them. For agencies, this means using AI to assist with ideation, visualization, and asset creation, while still keeping strategy and storytelling at the core.
Whether you're building a cinematic hero video, a scroll-stopping social media ad, or a persuasive doctor's office video campaign, AI gives you more time to focus on what really matters: the story.
The Opportunity for Modern Agencies
For digital marketing and advertising agencies, the message is clear. AI is not a gimmick. It's a real tool that makes production more efficient, more flexible, and more aligned with modern creative demands.
At Funky Frames, we embrace this hybrid workflow. We use AI to speed up production, generate visuals that were once too costly to create, and help brands deliver content that connects across every platform. From software product videos to pet product ads, we build creative that actually moves people.
